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devlok technologies

www.devloktechnology.com

 I have got a lot to learn by reading your blog… so that I will get a lot of help in my work

devlok technologies.

 

Unilevel vs Binary Compensation Plan.

Unilevel vs Binary Compensation Plan – which one to go for? Let us discuss the burning question in this blog.Binary Compensation Plan and Unilevel Compensation plan are the two foremost compensation plans used in present-day network marketing industry. Even though two plans possess the same tag “The Pay Plan”, these business models function in an entirely distinct manner. Alike many other compensation plans these plans have their own pro’s & con’s, Strength & weakness. Anyone can make use of free MLM Software demo to compare these two plans .There are variations of the task to be done in order to earn and get the highest possible commissions.

Unilevel Compensation Plan

Unilevel MLM Plan allows only one line of distribution. So every recruit you sponsor will fall on your forehead(i.e no spillover).  

There’s no width limit on this plan and the commissions usually paid out at a specified level depth. Unilevel MLM Plans are very simplistic in structure and function. The Simplicity of this type of plan makes it simple to explain to new distributors because it lacks complicated concepts like breakaways.  In this plan, each member can recruit as many members in his downline(length). As there is no further restriction, you can build stronger and longer (length) network. 

In a unilevel MLM compensation plan you build levels, you get to sponsor a lot of distributors and look for leaders within your organization. Here your first level members are the ones that you personally sponsored. When the people under this level sponsor somebody else that person is now part of your second level and the list goes on. You are paid only up to the 4th to the 8th level of your team so it is wise to place everyone you sponsor as your front liners. Avoid missing out on commissions by placing people under others you must build your levels first.

In unilevel compensation plan software, it is usually calculated as (3-8)% of the total business volume to a specified level(Generally, 5-8 levels). As with any MLM Compensation plan, a unilevel plan can be very profitable if you know the fundamentals of building an MLM business. The long-term potential of this type of plan is very rewarding for those who have made the commitment to their business and refuse to give up.

 Try Free MLM Software Demo to Compare these Two Popular MLM Plans

The advantages of Unilevel Compensation plan

1. It’s very easy to implement unilevel, because of it’s simple and complex-free structure
2. Unilevel can be more lucrative than any other compensation plan if we recruit good leadership in the downlines
3. Faster Bonus and solid residual income

Disadvantages

1. Unlike binary plan, Unilevel doesn’t pay up to unlimited  levels
2. No spillover or checkmatch
3. Not Much possibility of rapid downline development
4. We directly can’t increase the volume of our downline except our primary or first level.This will affect the total income unless some strong leadership is recruited in the downline.

Binary Compensation Plan

 

Binary  compensation Plan works on the distribution of two legs, Right leg & Left leg. Success in binary compensation plan is only achieved through teamwork and combined efforts of downlines. Because compensations are paid on group volume. In Binary MLM Plan, the compensation is usually calculated as 10% of the total business volume of the weaker leg. Ergo, It’s essential to sustain each leg equally. So, As to make benefit from the binary one must maintain an effective downline in two legs uniformly. In this plan usually you get to build one leg and your up line builds the other.

So the third rep that you sponsor is placed under somebody who belongs in your downline since you cannot build a third leg. Normally the person above you or your up line ends up building a power leg for you, one after another. However, you get paid on your smaller leg alone. There are instances where you get paid on both legs from a balance point but at a lesser amount. Either way, the size of the smaller leg measures the profit you get. 

Spillover:

Spillover marks a situation in which, After recruiting the highest allowed no.of downlines on the first level or stage, any recruiter signed after that will ‘spill over’ to the next possible level. And if the next level is also occupied, to the one following it. In binary spillover is used to occupy or increase the volume of the weaker leg. thus, Spillover is considered one of the foremost advantages of the binary compensation plan.

The advantages of Binary Compensation Plan

1. Spillover
2. Unlike other compensation plans, the Binary plan pays up to unlimited depth
3. Check match
4. Rapid Expansion of downline is possible

Disadvantages

1. You can’t make benefit from all your downline recruits. Only from one leg
2. Very complex downline structure, which includes spillover and check matches
3. Flushing- If one leg is comparatively active and stronger than the other leg, there is a possibility for great loss of time, money and work.


 Try Free MLM Software Demo to Compare these Two Popular MLM Plans

Comparing Unilevel vs Binary Compensation Plan

Comparing the two, there are quite a number of contrasting features to consider. For Binary MLM plan, teamwork is essential plus building depth and getting paid more from the organization. As for the uni-level compensation plan less teamwork is done, you get rewards for your own efforts and as you progress you don’t get paid for your entire organization. In the end, it still depends on your preference, after all, you still get paid with one or the other. The right MLM compensation software with any of these plans can either make or break your business.

Actually, the structure layout is the basic difference between these two plans. While you ponder on these things include your priority lists the search for the right and suitable MLM software that would cater the needs of your business. However, there are various advantages and disadvantages for each of these plans. It’s better to try the MLM Software demo by choosing both the plans separately and then one will be able to understand the plans.

 

What Is SEO Content? A Guide to Creating Content for SEO.

 

This beginner’s guide is designed to answer three questions:

1. What is “SEO’’ content”?
2. What types of SEO content are there?
3. What is my SEO content strategy?

What Is SEO Content?

To understand what marketers mean by SEO content, it’s helpful to break down the phrase into its component parts:

• “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.
• By “content,” we mean any information that lives on the web and can be consumed on the web.

So, putting these two concepts together: SEO content is any content created with the goal of attracting search engine traffic.

I’m not going to tell you everything you need to know about optimizing your content for search engines here; that’s a whole ‘nether guide. But here’s a super-quick refresher on what you’ll need to do in order to SEO your web content:

• Keyword Research: If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about.

• Keyword Optimization: Know where and how to use keywords in your content for maximum search ability.

• Content Organization: The content on your site should be organized in a logical way. This is not only good for SEO; it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)

• Content Promotion: Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).

Types of SEO Content

SEO content can include any of the following:

• Product Pages – These are the bread and butter of any retail e-commerce site. A good product page can serve as both SEO content and a PPC landing page.
   
• Blog Posts – A blog is one of the easiest ways to create a regular stream of effective SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. (Keep in mind that blogs are very flexible, and you can use them to host any of the below types of content in this list.)
   
• Articles – Think news article, interview, or feature piece. This is the main kind of content you’ll find on most newspaper- or magazine-style websites.
   
• Lists – A list is really just a kind of article, but framing it as a list (such as “10 Ways to Lower Your Energy Bill” or “101 Things I Hate About Google”) makes it easier to scan. These types of titles also seem to be more clickable when found in search results or in social media feeds.
   
• Guides – A guide is a longer piece of content that explains in detail how to do something. (Guides are often broken up onto multiple web pages, though it’s a best practice to allow users to view long content as a single page if they wish.) You can post a full guide on your website, or you can post a summary or excerpt, requiring visitors to fill out a registration form to read the full guide. This can be a good way to generate leads, but keep in mind that putting up a registration wall will likely reduce the amount of SEO traffic you can drive to that guide.
   
• Videos – In general there are fewer videos on the web than pages of text; consequently, it can be easier to rank on the first page for a competitive keyword by creating a video instead of an article. Depending on what type of site or business you run, videos can be a great way to attract and reach an audience. Consider creating video tutorials of how to use your products. Or illustrate a process that is related to your business – for example, a plumber could make a video showing how to unclog a sink. (A note on SEO: You might consider including a text transcript of your video. Here are some additional tips for optimizing videos.)
   
• Infographics – Inforaphics, or large-format images that contain a lot of data (often in the form of graphs or charts) on a single subject, can rack up a lot of page views and links. However, because so much of the content is embedded in the image and therefore not readable as text by search engines, it’s important to carefully optimize the rest of the page. You can use one of these five free infographic templates to get started.
   
• Slideshows – A slideshow is a way to display a series of related images. Sometimes pictures are more important than text – say you’re trying to show what all the stars wore to the Oscars. Here again, SEO of your title, captions, image file names and so on is important because there is less for the search engines to “read.”
   
• Glossaries – I swear more people use Google to look up terms than they use a dictionary. (Do you even know where your dictionary is?) If you work in a specialized industry, a well-built-out glossary can be a good way to capture some search traffic. Think cooking terms, medical terms, fashion terms, architectural terms …
   
• Directories – A directory is a useful taxonomy of links to sites or resources around a given topic. For example, a perfume blog might create a directory of places to buy perfume, from major department stores to independent shops around the country.

How to Develop an SEO Content Strategy

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web.
Here are four steps to defining and refining your SEO content strategy:

Define your goals

First, determine your goals as a website or business. Are you looking to drive sales through your website? Do you monetize your site via ads and therefore just want to increase traffic and return readership? Your goals will determine what types of content you should focus on.

If you’re primarily trying to drive product sales, your primary focus should be attractive, informative product pages that are optimized for both search and conversions. Your secondary focus could be helpful blog content that illustrates when and how to use your products, linking to those pages where relevant (it’s best if your blog is not entirely self-promotional, though).

If your site operates on an advertising model and the goal is to attract new readers through search, you’ll want to focus on rich content (such as long-form articles or video resources that are informative, entertaining or both) with “stickiness” (“sticky” content keeps visitors on your site longer or encourages them to return).

Consider your audience

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for.

For example, if you operate a B2B website that targets C-level executives, you might want to create high-level white papers that can be downloaded and saved to read later.

If your business targets teens and tweens, you might want to focus on frequent updates with less text and more images and video. You’ll also want to be sure your site is optimized for mobile usage.

Create an editorial calendar

Once you have an idea of who you are targeting and why, you can start to build out an editorial calendar. An editorial calendar is a schedule that dictates when you will publish new content and what type of content it will be. This will help you stick to a regular schedule (it’s especially important to create new content on a regular basis if you have a blog), as well as prevent you from scrambling to come up with a topic for new content at the last minute.

A few tips for creating and adhering to an editorial calendar:

• Use Outlook (or Google Calendar) – Share the editorial calendar with your whole marketing team. Set up reminders for authors so they get a notification when a deadline is coming up.

• Consider creating ongoing features – For example, a food blog might do a meatless recipe every Monday. Many blogs do link roundups once per week (including this one). Create a category page for each ongoing feature, so visitors can find all of your Meatless Monday recipes or link roundups in one place.
• Give yourself plenty of lead time when producing more complicated types of content, such as videos and Infographics. These often need multiple rounds of edits to perfect and can be more complicated to optimize for search.

• Don’t plan too far out in advance – Calendars often get derailed after a month or two, due to changes in marketing goals, budgets, or staff, so don’t try to plan out a schedule for the next year and risk wasting a lot of time and effort.

Analyze and re-assess

Finally, stay on top of your site’s analytics. Regularly analyze your SEO content to see what’s working and what isn’t. Good measures of success and engagement include page views, links, comments (on blog posts and some other types of content), social shares (Facebook likes, tweets, etc.), and conversion rates. Your analysis should have two goals:

    Study your successes so you can repeat those strategies – Look for patterns. Does your audience love videos? Then make more videos! Adjust your editorial calendar going forward so you can focus more time and effort on the content types that really resonate.

    Carve out time for updating and improving older SEO content – If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. You might be able to significantly increase traffic by putting that keyword in the title, for example.

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